Thursday, 3 June 2010

EFF

The Ethical Fashion Forum aims to develop a collaborative movement which will transform social and environmental standards in the fashion industry within a decade. What they hope to promotes and support is listed below:
  • The eradication of exploitation, hardship and environmental damage from the supply chains to the fashion industry and the practices of fashion businesses
  • The creation of a movement led by the fashion industry, for the fashion industry, which upholds and practices more than doing no harm- actively striving to add value for people and the environment, across the entire industry sector
  • Industry training and resources freely available which ensure that every single UK fashion business is aware of how they can become more sustainable, why it is important, and where to find the tools to do so
  • The raising of consumer awareness in relation to sustainable fashion.
  • The creation of a clear and consistent system for communication of ethical standards by fashion businesses
  • A system of standards and regulations ruling out exploitative practices in the fashion industry
  • Broad and fundamental change towards better practices in the fashion industry within the next 10 years
  • The creation of a model and precedent for industry change which can be drawn from and built upon by other industries
One of the companies at the show was called Moluche, which was an organic hand made textiles made from alpaca hairs. They hand dyed all of there products and are very strong on keeping there company environmentally friendly. Their website shows the a ray of colors that there products come in and also give credit to the artisans who help to create the one of a kind piece.

take a peek! http://www.moluche.com/the-artisans/

One company that is very popular here in the UK is Primark. Unlike Moluche, they mass produce hundreads of thousands of products that are not naturally dyed or cared for and help to fill the landfill each year. Their clothes are of a cheap price and quality and are more of throw away clothes then of anything you would want to truly keep.

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